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شاہ ودود احمد

شاہ ودود احمد
قارئین کو یہ خبر سن کر بھی بڑا ملال ہوگا کہ رمضان المبارک کے دوسرے عشرہ میں مولانا شاہ معین الدین احمد ندوی مرحوم سابق اڈیٹر معارف کے صاحبزادے شاہ ودود احمد کا انتقال حرکت قلب بند ہوجانے سے کراچی میں ہوگیا۔ اپنے والد بزرگوار ہی کی طرح وہ بھی بڑے نیک طینت اور شریف النفس انسان تھے، ان کی تعلیم شبلی کالج میں ہوئی اور تقسیم کے بعد پہلے ڈھاکہ پھر کراچی گئے جہاں پیام اجل آگیا۔ اﷲ تعالیٰ غریق رحمت کرے اور تمام پس ماندگان خصوصاً ان کی بیوہ، بیٹے اور بیٹی کو صبرِجمیل عطا فرمائے، آمین۔ (ضیاء الدین اصلاحی، اپریل ۱۹۹۴ء)

 

فقہی احکام کے استنباط میں علت کا کردار

The Quran is the complete code of life and the fountainhead of guidance for all peoples till the last Day. When the Quran itself does not speak directly or in detail about a certain subject, Muslims only then turn to alternative sources of Islamic Law is this way the companions of the Prophet Muhammad (BPUH) would asking Him when they were not able to find a specific legal ruling in the Quran in spite they were Arabians. With the passage of time slowly gradually new issues and problems are to be faced by peoples in different times. Sometimes the companions & the followers not only salved those issues & problems in the light of Quran & Sunnah, but also played a significant role in such cases. To find the solution of any problem in the light of primary sources of Islam is called Etiology. Etiology has a significant role in the Sharia’s sources of analogy. To illustrate this, analogical reasoning can be viewed in this article.

Sponsorship and Marketing Objectives: Role of Success of Event and Corporate Image in Event Sponsorship, Study of Medium and Large Size National and Multinational Companies in Pakistan

“Sponsorship and marketing objectives: Role of success of event and corporate image in event sponsorship”. Study of medium and large size National and Multinational Companies in Pakistan”. This study aims to investigate the impact of sponsorship to achieve marketing objectives mediated by event success and moderated by sponsor’s corporate image in event sponsorship perspective. For the purpose of this study, holistic model “Event Sponsorship Success” has been suggested. Six constructs i.e., Sponsor Event Fit, Target Market Fit, Sponsor Leverage and Activation, Sponsor’s Senior Management Involvement, Integrated Event Marketing and Mutual understanding between Sponsor and Sponsee were considered in this research. The outcome related to sponsorship has been measured with the construct “Sponsorship Effectiveness” with three sub factors i.e. Brand Image, Brand Loyalty and Sale Objectives. Outcome related to Event management has been measured with the construct “Event Success”. Study was conducted through self-administered questionnaires, where response of 165 event attendees in pilot study and 385 in main study based on convenience sampling methodology in view of nature of study were tested. Structural Equation Modeling was used and data was analyzed with the help of SPSS version 22, EViews7 and AMOS 22. Confirmatory factor analysis (CFA) along with case studies the instrument was tested for validity and reliability and refined for main study. This study confirms significant relationship between sponsor and event (Sponsee) on- site techniques and other activities in event management perspective, which positively contribute towards the effectiveness of sponsorship and event success.- This research opens academic dialogue on various aspects of event sponsorship and makes useful contribution and guidance for sponsorship and event management organizations in Pakistan to work for mutual benefits i.e. the effectiveness of sponsorship and success of event. Since the survey was conducted in few cities in Pakistan, therefore results of the study can only be generalized in Pakistan. This research also provides enough guidance to explore new subjects / fields and avenues related to sponsorship and event management for future researchers.
Asian Research Index Whatsapp Chanel
Asian Research Index Whatsapp Chanel

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