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غلام رسول مہر ؔ

غلام رسول مہرؔ
غلام رسول مہر صاحب کی زندگی کا آغاز صحافت سے ہوا، وہ ایک زمانہ تک اخبار زمیندار کے عملہ ادارت میں رہے، پھر مولانا ظفر علی خاں سے اختلاف کی بنا پر عبدالمجید سالک سے مل کر انقلاب کے نام سے اپنا مستقل اخبار نکالا، جو اپنے دور کا مشہور اخبار تھا، اس میں اور زمیندار میں نوک جھونک چلتی رہتی تھی، انقلاب کے فکاہات جو سالک صاحب کے قلم سے ہوتے تھے، خاص چیز تھے، اس کو لوگ بڑے ذوق سے پڑھتے تھے، مہر صاحب تنہا صحانی ہی نہیں تھے، ان کا علمی و تحقیقی ذوق بھی بلند تھا، انھوں نے حضرت سید احمد شہید بریلوی اور غالب پر بڑی مبسوط اور محققانہ کتابیں لکھیں، ان کے علاوہ بھی بعض چھوٹی چھوٹی کتابیں ہیں، دارالمصنفین سے ان کو خاص تعلق تھا، ان سے کبھی کبھی خط و کتابت ہوتی تھی، ان کی موت سے ایک نامور اہل قلم اٹھ گیا، اﷲ تعالیٰ ان کی مغفرت فرمائے۔ (شاہ معین الدین ندوی، دسمبر ۱۹۷۱ء)

 

Effect of storage on PHYSIO-CHEMICAL EVALUATION OF PEANUT YOGURT Effect of storage on peanut yogurt

ABSTRACT: Peanuts may be consumed in a variety of processed forms like roasted, raw and processed etc. And represent as a multimillion dollar crop worldwide with many potential dietary benefits as it contains high protein and health effective oils. Objective: The present investigation was planned to evaluate thephysio-chemical properties of peanut milk yogurt by the addition of different concentration of peanut milk (0 %, 10 %, 20 % and 30 %), skimmed milk liquid (60 %, 70 %, 80 %, and 90 %), skimmed milk powder (9 %) and sugar (1 %). Methods: The physico-chemical tests (pH, acidity, moisture, ash, fat, protein, syneresis, and viscosity) were examined after every 5 days of interval for a period of 15 days at 4 ºC. Results: The results of physico-chemical analysis revealed that pH, ash, fat, protein and viscosity decrease during storage period where as acidity, moisture and rate of syneresis increased during storage. Treatment T1 (10 % peanut milk) was comparatively best for manufacturing of peanut milk yogurt followed by T2 (20 % peanut milk + 70 % skimmed milk liquid + 9 % skimmed milk powder + 1 % sugar) while peanut milk yogurt from (30 % peanut milk + 60 % skimmed milk liquid + 9 % skimmed milk powder + 1 % sugar) had the lowest degree of firmness. Conclusions: It was noticed that correlation among fat, total solids and protein contents in peanut milk affect the extent of serum separation and pH of yogurt. The storage had significant effects on all physico-chemical parameters. Treatments had significant effect on all physico-chemical parameters

Factors Affecting Consumer Path to Purchase and Post Purchase Behavior Through Mobile Marketing Activities: An Integrated Model

Mobile advertising is one the most flourishing businesses throughout the world these days. According to the projections, it is expected to surpass more than 100 billion dollars in the near future, which is more than 50% of total digital advertising budget spent in 2016 globally. One of the possible reasons for this extraordinary growth of mobile advertising can be attributed to the novel penetration and use of smartphones throughout the world. Due to this tremendous growth and remarkable penetration, there is a substantial need for the marketers and business practitioners to better understand their customers’ behavior with respect to their use of this new media. Past researches in the context of mobile marketing are purely conceptual or exploratory in nature. For that reason, there is a substantial need for empirical researches to test the proposed models in order to deeply understand their effectiveness and application in mobile marketing domain. Hence, the aim of current research was to empirically examine the internal and external determinants of mobile marketing having impact on consumer path to purchase and post purchase behavior. These factors were also mediated by emotional value in order to accomplish consumer related behavioral outcomes. A quantitative approach based upon a cross-sectional administered survey was employed to collect the data from 343 university going student as respondents. The Partial Least Square (PLS) two step path modeling was used to test the direct and indirect hypotheses. The results indicate that mobile advertising related factors (except localization) and consumer related factors do impact path to purchase and post purchase behavior sequentially and concurrently through emotional value. Based on the findings of the study, theoretical and practical contributions along with certain limitations and future researches recommendation are discussed consciously.
Asian Research Index Whatsapp Chanel
Asian Research Index Whatsapp Chanel

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