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۲۷۔ کشمکش

کشمکش

میں کل بہت اداس تھا

زندگی کو پیارا کر کے

تڑپتی یادوں میں بٹی محرومیوں کو دفن کیا

محرومیوں کی دھول میں اٹی

خواہشوں کو زندہ درگور کر دیا

میں آج بہت خوش ہوں

موت سے کنارہ کر کے

PHYSICAL THERAPY TREATMENT IN POSTNATAL WOMEN

Background: The postnatal period starts at the time when a mother gives birth to a baby; all changes that occur during pregnancy come back to a normal state like hormonal levels, size of the uterus, and weight. According to WHO this is the most ignorant period for postnatal women and their children by the society which is a bitter reality that’s why death is common in many mothers and children during the postnatal period. In Physical therapy, Gynecological rehabilitation is an important part of treatment and also a topic of consideration for referrals to doctors in the postnatal period to improve the issues related to postnatal women. Objective: To enhance the knowledge regarding the role of Physical therapy in the postnatal period of women. Search Strategy: This is a review article with extracts from various search engines like PubMed, CDC, MP, MCHI, Google scholar, Sci-Hub, etc. It is used to increase the knowledge regarding various treatment options in physical therapy that are helpful for postnatal women without causing side effects. Conclusion: Physical therapy consists of many interventions that can be beneficial, and it improves the quality of life of postnatal women.

How Brands are Placed in Movies? a Study of Sub-Continent Movies

Purpose: The aim of the research is to scrutinize the employed modes and strategies of brand placement in top rated and most liked Indo-Pak movies (Internet Movies Database rating equal or more than 7.5/10) of last five years (2013-2017). Design/Methodology/approach: Since the purpose of this research is to extract modes and strategies of brand placement in Lollywood and Bollywood movies, therefore data has been collected through observation and later examined by Content analysis technique. Findings: The paper highlights the employed modes and their proportion as well as categories of sponsor brands and their proportion in the movies. The paper also presents the involvement ratio of principal and supportive characters during the practice of brand placement. Research Limitations/implications: While the outcomes of this paper confirms the practice of brand placement in Subcontinent movies, it is recommended that the impact of different modes and strategies of brand placement on brand recall, brand image, buying behavior and etc, should be measured. Practical Implications:On theoretical front, the study will add to the understanding of academia that how many different ways, a brand can be placed in movie. While on the practical end, both movies makers and brand sponsors operating in Sub continent will get guideline for the future projects. Originality/value: In the context of Subcontinent especially Pakistan, brand placement has been proactively practiced in movies but study on this unorthodox tool has not been done with that pace. Current study is considered as pioneer study which considers films of both neighbor countries and utilizes uncontroversial data collection tool (which was not used before).
Asian Research Index Whatsapp Chanel
Asian Research Index Whatsapp Chanel

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