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مولانا صلاح الدین احمد

مولانا صلاح الدین احمد صاحب
مولانا صلاح الدین احمد صاحب اردو کے صاحب طرز ادیب بلکہ ادیب گر تھے، ان کے فیضِ تربیت سے بہت سے نوجوانوں میں اردو زبان و ادب کا صحیح مذاق پیدا ہوا، ان کی پوری زندگی علم و ادب کی خدمت میں گذری، وہ بجائے خود ایک ’’ادبی دنیا‘‘ تھے، ان کا نام اردو ادب کی تاریخ میں ہمیشہ زندہ رہے گا، اﷲ تعالیٰ ان تینوں اصحاب کمال کی مغفرت فرمائے۔
(شاہ معین الدین ندوی، اگست ۱۹۶۴ء)

 

اسلامی حکومت میں غیر مسلم اقلیتوں کے حقوق کا جائزہ: معاہدات نبوی کی روشنی میں

Human Rights and Rights of Miorites areattractive slogans in the  global canvas. In the history of human beings many religions, their leaders, empires, and institutions claimed that they provided many human rights to the citizens of their countries, but the truth is that they failed to provide a complete code of rights to their minorities. In this regard the Treaties of the Holy Prophet Muhammad (Peace Be Upon Him) are a road line for all the Human beings, giving the fundamental rights, specially to non- MuslimMinoritess in the first Muslim state of Madinah. It has been highlighted in the Medina pact, contract with the Christian, people of Najran, letter of protection (Amman Nammah) for the people of Yamman, Maqna, Honain, Khaibar, Eilah, Ummay Hani, contract with Majoos, providing and sending them “ Letter of protection” to the people of Hajjar(Bihrin). There are many sayings in the books of Siah sittah and others giving the rights to the non-Muslim Minorities. This Paper ends by giving main principles of human right and providing some suggestions to solving the non-Muslims issues in mslim state in the light of treaties of the Holy Prophet ( Peace Be Upon Him).

The Relationship Between Environmental Beliefs and Green Purchase Intentions: Examing the Mediating Role of Environmental Concern and Moderating Role of Environmental Responsibility

The voice of environmentally concerned consumers led many firms to incorporate the green marketing elements in their business models. Many organizations spent millions of dollars on the development, selling and promotional campaigns of green products. The notion was also supported by researchers and international survey organizations in the form of growing demand and market share of green products. However, in reality, existing sales trends of green products in the markets are not promising. Although consumers are in favor of green products and green firms even some of them are agreed to pay extra amount to buy green products but when comes to make a purchase decision, conventional products remain their first choice at the point of sale. Thus, non-acceptance of green products by the consumers at large scale is becoming a major issue of concern for marketing managers. Therefore, it is very timely to explore and understand the underlying mechanism of human attitude formation process. The aim of this research is to examine the impact of environmental beliefs on green purchase intentions. Although, environmental beliefs have a significant role in motivating the individuals to behave in an environmental friendly way still a weak relationship between environmental beliefs and green purchase intentions has been reported in prior research. Therefore, the mediating role of environmental concern between environmental beliefs and green purchase intentions as well as moderating role of environmental responsibility between environmental beliefs and environmental concern was explored to advance the existing stream of research in the field of green marketing. The conceptual framework was developed based on the theory of reasoned action. Survey method was used to collect data from consumers of Rawalpindi and Islamabad. For this purpose, already established measures were adapted from xi previous studies in the field of green marketing. Subsequently, 519 useable responses were utilized for data analysis through statistical techniques. Structural Equation Modeling (SEM) technique was used to gauge the model fit and to test the hypothesized associations. Likewise, the conceptual framework was also tested through bootstrapping technique suggested by Preacher and Hayes. The results revealed that environmental concern mediate the relation between environmental beliefs and green purchase intentions. Similarly, moderating role of environmental responsibility between environmental beliefs and environmental concern was also proved. The thesis was winded up by highlighting the theoretical, contextual and managerial implications along-with future research avenues.
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