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39. Al-Zumar/The Companions

39. Al-Zumar/The Companions

I/We begin by the Blessed Name of Allah

The Immensely Merciful to all, The Infinitely Compassionate to everyone.

39:01
a. The sending down of The Book - The Qur’an - with meticulous care has been arranged by Allah - The One and Only God.
b. The Almighty, The All-Wise.

39:02
a. Indeed, WE have sent down to you, O The Prophet, The Book with the purpose of making it a decisive authority.
b. So submit to Allah in awe and worship,
c. sincere in your Faith in HIM alone.

39:03
a. Indeed the True Faith is for Allah alone.
b. Yet those who take up other entities as their protectors instead of HIM, argue:
c. ‘We do not worship them except that they may bring us close to Allah.’
d. Allah will certainly judge between them concerning their differences.
e. For sure, Allah does not guide anyone who is a liar and is ungrateful/disbelieving.

39:04
a. If Allah had ever wanted to take a son to HIMSELF,
b. HE could have certainly chosen whoever HE Willed from those whom HE created.
c. Glory be to HIM!
d. HE is Allah, The One and Only, The Prevailing.

39:05
a. HE created the celestial realm and the terrestrial world for a purpose and without a precedent.
b. HE wraps the nighttime around the daytime, and
c. wraps the daytime around the nighttime.
d. HE made the sun and the moon subservient to HIS laws to serve you, each running on a
fixed course in their respective orbits for an appointed term set by HIM.
e. Indeed, HE is The Almighty, The Ever-Forgiving.

Influence of Advertising on Consumer Buying Behavior for Conspicuous Products

This research articulates the influence of advertising on consumer buying behavior for conspicuous products. Aim of conducting this study was to analyze the impact of advertising liking and advertising attitude on consumer buying behavior, mainly to investigate that either the advertisements are effective to convince the people to spend money on conspicuous products or to influence their buying behavior. Findings of this research will be beneficial to overcome the problem of advertisers focusing more on advertisements contents and effectiveness of advertisements. In order to investigate this, data was collected by showing different advertisements to the responders and it was asked for to fill up the questionnaire. According to our findings, there is a significant and positive influence of advertising on consumer buying behavior for conspicuous products. Which means that it contributes much in influencing consumer buying behavior through both national product advertisements and international products advertisements.

Genetic Polymorphism of Milk Protein in Local Goat Breeds

The genes encoding milk proteins possess polymorphic forms which greatly influence the composition of raw milk and dairy products manufactured. The major milk proteins directly influencing the milk properties are whey proteins and caseins. The β-LG protein from whey fraction and κ-Casein from the casein complex are the most commonly studied milk proteins in different dairy animals worldwide. Several genetics variants of both proteins have been found associated with milk yield, total milk protein and fat contents as well as manufacturing properties of milk. Polymorphisms in β-LG and κ-casein gene CSN3 have been extensively studied in cattle; however, not much work has been reported in goats Present study was designed to identify polymorphisms in β-LG and CSN3 in Beetal and DDP goats of Pakistan and associations of identified variants with milk components were also explored. For genetic analysis, DNA was extracted from blood and quantified spectrophotometrically. The polymorphisms in β-LG were explored using PCR-RFLPs while CSN3 exon IV was sequenced and genotypes determined based on Prinzenberg et al., 2005 nomenclature. Total milk proteins and whey protein contents were estimated spectrophotometrically and casein protein contents determined. The total milk fat contents were estimated by Gerber’s method. The β-LG protein isoforms were also identified in both goat breeds through SDS-PAGE. Our results showed that β-LG AA genotype is most prevalent in both goats. The β-LG AA genotyped animals had higher total protein contents in milk while high fat contents were found in the milk of animals with BB genotype. Three β-LG protein isoforms with genotypes; AA, AB and BB were identified. The frequency of A allele protein variant was significantly higher in both goat breeds xvii while heterozygous AB genotype was the most prevalent one. However β-LG protein isoforms lacked any association with milk yield and composition. At CNS3 locus, Beetal carries A genotype whereas, DDP carried D genotype. The haplotypes revealed five polymorphisms, one silent c.245T>C whereas others were missense mutations; c.247A>G, c.309G>A, c.471G>A and c.591T>C. The CNS3 genotype A in corresponds to protein variant A and D to B. The variant protein B, prevalent in DDP goats, is found to be more economically beneficent in terms of cheese production. Daily milk yield and total milk fat contents were significantly elevated in Beetal goat. In conclusion, polymorphism exists in the β-LG and CNS3 genes as well as in β-LG protein in Beetal and DDP goats of Pakistan. At β-LG locus, A allele is dominant in both goats whereas at CNS3 locus A allele is dominant in Beetal and D in DDP. The genetic findings could be employed in future to explore suitable candidates for quality dairy products manufacture.
Asian Research Index Whatsapp Chanel
Asian Research Index Whatsapp Chanel

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