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حاجی شیخ رشید احمد

آہ! حاجی شیخ رشید احمد صاحب مرحوم
۱۹۵۲ء جس کو ’’عام الحزن‘‘کہنا چاہیے اس کی ابتدا بردار مکرم مولانا یعقوب الرحمن عثمانی کی وفات کے سانحۂ المناک سے ہوئی اورانتہا حضرت مولانا مفتی محمد کفایت اﷲ قدس سرہ کے حادثۂ ارتحال پر، اسی سال برادر عزیز مولانا سعید احمد کے والد ماجد قبلہ ڈاکٹر ابرار حسین صاحب، محب باصفا حافظ ضیاء الدین صاحب مدیر ندائے حرم، قرول باغ کے غمگسار پڑوسی چودھری محمد بخش صاحب اور بچپن کے بے تکلف ساتھی قاری محمد طاہر صاحب ناظم دارالصنائع دارالعلوم دیوبند رخصت ہوئے، یہاں تک کہ ۲دسمبر کی درمیانی شب میں مخدومی حاجی شیخ رشید احمد صاحب کی بھی رحلت کاحادثہ پیش آگیا۔
حاجی صاحب سے میرے اورمیرے بزرگوں کے تعلقات نہایت ہی قدیم اورنہایت ہی مخلصانہ تھے، کم وبیش۴۵سال سے شرفِ نیاز حاصل تھا، مسرت وغم کے ہرموقع پرایک دوسرے کے شریک رہتے تھے۔
ابھی کل کی سی بات معلوم ہوتی ہے جب مارچ۱۹۱۸ء میں بزرگان میرٹھ کایہ قافلہ بڑے اہتمام وشوق سے میرے نکاح میں شریک ہونے کے لیے دیوبند آیا تھا۔اسی کایہ اثر ہواکہ ۳۵ سال کے بعد جب گذشتہ۲۹/۲۸نومبر کوبرخوردار مجیب الرحمن کی تقریب شادی ہوئی تواس وقت جوبزرگ خاص طورپر یاد آئے اورجن کے شریک نہ ہونے کاقلب پرخاص اثر ہوااُن میں ایک حاجی صاحب مرحوم ومغفور بھی تھے، انسان کی بے خبری وبے بسی کابھی کیاعالم ہے اور اس دنیا کی عجوبہ کاریوں کا بھی کیاٹھکانا ہے کہ ہم دیوبند میں تقریب کے انتظامات میں لگے ہوئے تھے اورحاجی صاحب مرحوم ملاء اعلیٰ کے لیے رخت سفر باندھ رہے تھے۔ ’’فیالِلْاَسف‘‘
مرحوم شروع میں الہٰی بخش اینڈ کمپنی میرٹھ میں ایک ملازم کی حیثیت سے آئے تھے پھر اپنی غیر معمولی قابلیت،محنت اوردیانت شعاری کی بدولت جلد ہی کمپنی کے شریکِ منفعت ہوگئے اور پھرچند سال کے بعدایک باوفا اورباوقار شریک کی حیثیت...

مسؤولية المجتمع في معالجة البطالة على سبيل الوجوب في ضوء السنة

The phenomenon of unemployment is one of the problems, which affects the development of individuals and society. Total unemployment or underemployment may be permanent or temporary. Its negative and damaging effects lay an everlasting result especially in times of economic recession. The importance of this study is to explore the role of individual, and methods of solution in the light of Sunnah. Hadith and Sunnah clearly mark the virtues of work and its value and positive impact on the community. Thus we see the greatness of our religion in this concern for human beings and preserving their dignity, and to find ways to ensure decent life, where there is neither no vacuum, nor unemployment.

Protection and Growth of Brands Through Intellectual Property and Brand Governance Against Their Equity Loss at Firm Level in a Developing Country Pakistan

Brand equity loss is the most neglected area of research in brand management science at Asian level that has inhibited the developing nations to utilise the intangible value of brand equity of their firms. Brand equity is in nascent stage with no clear theoretical boundaries and notable research at Asian level whereas it‘s touching maturity at western world that not only nullifies the logic of using western theories in Asian perspective but also questions the credibility of past research in present scenario for Asian countries. In terms of research dominance, all the scholars of brand management have been working on the description, measurement and sustainable growth of brand equity from various business management research paradigms. In practice and theoretical explanation, intellectual property governance cannot explain the problem of brand equity loss; in contrast, brand governance is more holistic and provides the flexibility for the convergence of marketer and consumer perspective for identifying the most impactful reasons for brand equity loss. Qualitative descriptive research method was used by the researcher for the study of brand equity loss. Stratified purposeful sampling technique was deployed for collecting research problem concentric information from key informants for knowledge thickness after the analysis. Stratified samples were owners/brand managers/VPs/marketers from Businesses purposive sample for studying marketer perspective. Organisations and legal fraternity purposive samples had top managers and advocates as stratified samples for studying the consumer perspective. Primary data was collected from the stratified samples. The reports and documents of industries and organisations, related to brands, were used for support in extracting the targeted information from the interview transcripts for increasing data analysis richness. Thematic content analysis, by using Nvivo (version 10), was implemented through encoding the interview transcripts into nodes and reflecting the relation between the grouped data of the nodes through the Word Tag clouds, Frequency Tree Maps, Cluster Maps and Matrix Coding Maps. Brand governance model, as the result of the analysis, was crafted that provided the basis for deviation from previous main stream research on brand equity by having the meaning of brand equity loss from the dissection and integration of all the layers of the model, from top to bottom that cover both perspectives of brand science. The first layer is intellectual property governance and the consecutive ones are intellectual property enforcement, and brand equity loss. Therefore, brand equity loss cannot be explained by considering one approach or perspective holistically in Asian context. This invites cross sectional research in terms of approaches and perspectives. The study faced limitation in terms of lack of market documented evidence, theoretical work at Asian context, having a handful of people at national level who are information rich respondents under stratified sample and faced territorial restrictions. Conclusively, Cognitive Construct, personal concept of the brand in the minds of the consumer, is surrounded by loyalty, social sense, counterfeit, price, experience, and promises. All these are indicators of ''experience‘ that create suitable environment for infringement and counterfeiting that follows brand equity loss or vice versa. Furthermore, at the field, the best points of ''experience‘ are distributors, local sellers and people appointed from the same community as promoters.
Asian Research Index Whatsapp Chanel
Asian Research Index Whatsapp Chanel

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