The Pandemic Era Digital Economy: Youth Challenges in Social Media Marketing

Bibliographic Information
Journal	Journal of Asian Multicultural Research for Economy and Management Study
Title	The Pandemic Era Digital Economy: Youth Challenges in Social Media Marketing
Author(s)	Kongying, Sawika, Sasalak Purisai
Volume	2
Issue	2
Year	2021
Pages	18-24
DOI	10.47616/jamrems.v2i2.110
Full Text
URL	Link
Keywords	Youth, Social Media Marketing, Pandemic
Chicago 16th	Kongying, Sawika, Sasalak Purisai. "The Pandemic Era Digital Economy: Youth Challenges in Social Media Marketing." Journal of Asian Multicultural Research for Economy and Management Study 2, no. 2 (2021).
APA 6th	Kongying, S., Purisai, S. (2021). The Pandemic Era Digital Economy: Youth Challenges in Social Media Marketing. Journal of Asian Multicultural Research for Economy and Management Study, 2(2).
MHRA	Kongying, Sawika, Sasalak Purisai. 2021. 'The Pandemic Era Digital Economy: Youth Challenges in Social Media Marketing', Journal of Asian Multicultural Research for Economy and Management Study, 2.
MLA	Kongying, Sawika, Sasalak Purisai. "The Pandemic Era Digital Economy: Youth Challenges in Social Media Marketing." Journal of Asian Multicultural Research for Economy and Management Study 2.2 (2021). Print.
Harvard	KONGYING, S., PURISAI, S. 2021. The Pandemic Era Digital Economy: Youth Challenges in Social Media Marketing. Journal of Asian Multicultural Research for Economy and Management Study, 2.

Journal of Asian Multicultural Research for Economy and Management Study Volume 2 Issue 2 Contents

Global Economic Policy Response in Asean Welcomes Changes in Market Behavior Towards the New Normal Covid-19 Vaccine: Global Stock Market “Game Changer” The Pandemic Era Digital Economy: Youth Challenges in Social Media Marketing Effect of Compensation, Quality of Work Life on Performance Cryptocurrency Business Covers the Psychological Impact of the Business Market on the Youth Segment Relationship of Customer Relationship Learning to Service Quality of Regional Development Banks

Abstract

The field of finance, fintech, and even finance companies like insurers has become part of the world of the internet. Indeed, the digital economy has now entered the areas of shipping, banking, agriculture and urban planning. This is characterized by the usage of technologies and the internet for various uses, including digitalization, of culture. Hence the improvements in the organizational and even marketing processes to the customer element level and numerous transactional regulatory structures is important and common in industries. Youth are also facing challenges in social network marketing, including reliance on technological development, safety and privacy issues, balanced personalization and privacy, marketing transparency, uneven Internet infrastructure in ASEAN Countries, and tight competition. This is an important aspect of the youth's efforts.