Digital Marketing and Creative Economy Theory in Economic Development During the Pandemic

Bibliographic Information
Journal	Journal of Asian Multicultural Research for Economy and Management Study
Title	Digital Marketing and Creative Economy Theory in Economic Development During the Pandemic
Author(s)	Shin, Hsu Yu, May Shun Mynt
Volume	2
Issue	3
Year	2021
Pages	16-21
DOI	10.47616/jamrems.v2i3.123
Full Text
URL	Link
Keywords	Digital Marketing, Creative Economy, Information Technology
Chicago 16th	Shin, Hsu Yu, May Shun Mynt. "Digital Marketing and Creative Economy Theory in Economic Development During the Pandemic." Journal of Asian Multicultural Research for Economy and Management Study 2, no. 3 (2021).
APA 6th	Shin, H. Y., Mynt, M. S. (2021). Digital Marketing and Creative Economy Theory in Economic Development During the Pandemic. Journal of Asian Multicultural Research for Economy and Management Study, 2(3).
MHRA	Shin, Hsu Yu, May Shun Mynt. 2021. 'Digital Marketing and Creative Economy Theory in Economic Development During the Pandemic', Journal of Asian Multicultural Research for Economy and Management Study, 2.
MLA	Shin, Hsu Yu, May Shun Mynt. "Digital Marketing and Creative Economy Theory in Economic Development During the Pandemic." Journal of Asian Multicultural Research for Economy and Management Study 2.3 (2021). Print.
Harvard	SHIN, H. Y., MYNT, M. S. 2021. Digital Marketing and Creative Economy Theory in Economic Development During the Pandemic. Journal of Asian Multicultural Research for Economy and Management Study, 2.

Journal of Asian Multicultural Research for Economy and Management Study Volume 2 Issue 3 Contents

Analysis of Sales Predictions from the Point of View of the Increase in Daily Newspaper Sales Relationship Between Organizational Culture and Employee Performance Through Work Stress at the Regional Office of the East Java I Directorate General of Customs Digital Marketing and Creative Economy Theory in Economic Development During the Pandemic The Relationship Between Competence and Job Satisfaction on the Performance of Private Madrasah Tsanawiyah Teachers in the City of Surabaya Public Management: A New Public Service Oriented Concept of Public Service Impact of Interest Loan, Growth of Regional Gross Domestic Product, Inflation and Economic Growth on Loans at Credit Union in West Kalimantan, Indonesia The Influence of Leadership Style on the Effectiveness of Office Management in Integrated Services Business Offices Human Resources Development: Women Role Optimization in the Local Government Bureaucracy in Central Sulawesi, Indonesia The Effect of Multi Channel Retailing, Cooperation Synergity and Accounting Information Systems on Business Development Strategies That Impact on Business Implementation of a National Identity Number-Based Identity Card Policy in Pasangkayu Regency Potential Analysis of Rural and Urban Land and Building Taxes in Minahasa Regency An Empirical Evaluation of Budget Implementation on Economic Development in Nigeria Relationship Between Service Quality and Customer Delight and Customer Loyalty at the Fitness Center Business in East Java Utilization of Fad Distribution in South Buton Waters As a Fishing App by Purse Sein Fishermen in Kadatua District, Selatan Buton Regency

Abstract

Changes in the world require a company to make innovations that are necessary in order to survive the onslaught of other companies' innovations, especially similar companies. a new economic concept that focuses on information and creativity that relies on creative ideas and knowledge from human resources for the main production factors. Creative economynowadays it is increasingly being carried out by the people, especially the younger generation in country because they feel this is a profession that is suitable to be done. Information technology is also needed in the distribution, promotion and sales transaction processes so that the process runs more effectively and efficiently. The potential for the development of this industry is due to several factors, namely the development of information technology as the main factor develops rapidly, access to information centers via the internet is much easier, the social innovation process runs smoothly, each region has a unique local cultural potential and the openness of society to modern culture, there are sources of knowledge such as many campuses that are a source of quality human resources, have high creativity and innovation.