Development of Micro, Small and Medium Enterprises (Msmes) Based on Creative Economy (Ekraf) and Gig Economy in Gorontalo Regency

Bibliographic Information
Journal	Journal of Asian Multicultural Research for Economy and Management Study
Title	Development of Micro, Small and Medium Enterprises (Msmes) Based on Creative Economy (Ekraf) and Gig Economy in Gorontalo Regency
Author(s)	Lantowa, Felmi D., Joice Machmud
Volume	1
Issue	2
Year	2020
Pages	43-53
Full Text
URL	Link
Keywords	Msme, Creative Economy, Gig Economy
Chicago 16th	Lantowa, Felmi D., Joice Machmud. "Development of Micro, Small and Medium Enterprises (Msmes) Based on Creative Economy (Ekraf) and Gig Economy in Gorontalo Regency." Journal of Asian Multicultural Research for Economy and Management Study 1, no. 2 (2020).
APA 6th	Lantowa, F. D., Machmud, J. (2020). Development of Micro, Small and Medium Enterprises (Msmes) Based on Creative Economy (Ekraf) and Gig Economy in Gorontalo Regency. Journal of Asian Multicultural Research for Economy and Management Study, 1(2).
MHRA	Lantowa, Felmi D., Joice Machmud. 2020. 'Development of Micro, Small and Medium Enterprises (Msmes) Based on Creative Economy (Ekraf) and Gig Economy in Gorontalo Regency', Journal of Asian Multicultural Research for Economy and Management Study, 1.
MLA	Lantowa, Felmi D., Joice Machmud. "Development of Micro, Small and Medium Enterprises (Msmes) Based on Creative Economy (Ekraf) and Gig Economy in Gorontalo Regency." Journal of Asian Multicultural Research for Economy and Management Study 1.2 (2020). Print.
Harvard	LANTOWA, F. D., MACHMUD, J. 2020. Development of Micro, Small and Medium Enterprises (Msmes) Based on Creative Economy (Ekraf) and Gig Economy in Gorontalo Regency. Journal of Asian Multicultural Research for Economy and Management Study, 1.

Journal of Asian Multicultural Research for Economy and Management Study Volume 1 Issue 2 Contents

Spatial-Temporal Analysis the Dynamics of Changes on the Foreign Exchange Market: An Empirical Estimates from Ukraine Progressive and Retrogressive Phenomena of Economic Activity in Africa The Effectiveness of Salt Business Empowering Program (Pugar) on Salt Farmers’ Income Improvement in Kedungmutih Village of Demak Regency Price Environment for Gold and Silver in the Context of the Development of Covid-19 Factors Influencing Employees’ Job Motivation: A Case Study of Small and Medium Enterprises in Dong Nai Province Development of Micro, Small and Medium Enterprises (Msmes) Based on Creative Economy (Ekraf) and Gig Economy in Gorontalo Regency Accounting Guidelines Implementation: A Study on Economic Development of Islamic Boarding Schools Phase Analysis of the Data Dynamics from the Tourism Sector Islamic Economic Concept in Poverty Alleviation Analysis of Factors Affecting Gillnet Fisherman Income 10 GT at Fish Auction Place, Indramayu Regency The Existence of Gorontalo Muhammadiyah University in Increasing the Income of the East Pentadio Village Community

Abstract

The purpose of this study is to determine the development of MSMEs in Gorontalo Regency and to provide new innovations in the development of MSMEs based on Creative Economy (Ekraf) and Gig economy in Gorontalo Regency. This study uses a descriptive qualitative approach, which describes and describes facts according to the phenomenon of how development is seen from the strengths, weaknesses, threats and opportunities (SWOT analysis) with the aim of providing an Creative Economy-based MSME development strategy and the Gig economy in Gorontalo Regency. Data collection was carried out through observation, interviews and documentation about the strengths, weaknesses, opportunities, and threats of MSMEs against informants from three business fields, namely the Food Business Sector (dodol processed food), clothing (Sulaman Karawo) and handicrafts spread across three existing sub-districts in Gorontalo Regency. The results showed that the creative economy-based and gig economy-based MSMEs in Gorontalo Regency have not been fully implemented by MSME actors because they have limited capabilities and experience problems in their business development, this is due to several problems faced such as limited capital, raw materials and the use of simple production equipment, limited marketing media due to the absence of a MSME center, the types of products offered, quite a lot of transaction costs, less skilled labor, and product copyright registration problems for that from the results of the SWOT analysis of the diversification strategy at a more precise value to be applied, because it is considered more appropriate to the current conditions in Gorontalo Regency. In addition, the use of the gig economy is a part-time worker who is competent and innovative for MSMEs that are progressing and ready to compete.