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مولانا محمد رحمت اﷲ
مولانا محمد رحمت اﷲ
اسی مہینہ ایک اورحادثہ یہ پیش آیا کہ ہمارے رفیق ادارہ مولوی محمدعبداﷲ صاحب طارق کے والدماجد مولانا محمدرحمت اﷲ صاحب چند روز کی معمولی علالت کے بعد کم وبیش سا ٹھ برس کی عمر میں نظام الدین اولیاء، نئی دہلی میں وفات پاگئے۔ اِنَّالِلّٰہِ وَاِنَّا اِلَیْہِ رَاجِعُوْن۔ دارالعلوم دیوبند کے فارغ التحصیل اور علوم دینیہ میں پختہ استعداد کے مالک تھے۔ درس وتدریس اورتحریر کابھی کبھی کبھی مشغلہ رہا، لیکن اُن کا اصل میدان وعظ وخطابت تھا، اس میں انھوں نے بڑا نام پیدا کیا۔ مدراس اور گجرات ومہاراشٹر کے مسلمانوں کاایک بڑا طبقہ اُن کا گرویدہ تھا۔ نہایت خوش گفتار، عابد و زاہد اور خلیق و ملنسار تھے۔ اﷲ تعالیٰ ان دونوں بزرگوں کوبخشش کی نعمتوں سے نوازے اوراُن کے مدارج بلند فرمائے ۔آمین۔
[جولائی۱۹۷۶ء]
الحرية الدينية فى الاسلام
ALLAH has created the mankind as a rational being. He created mankind and Jinns for His worship and He sent mankind upon Earth so that they inhabit it with the complicated tangle of faithfulness in God and yet do the worldly deeds. He will hold accountable each individual for what he did. This test would not remain valid if not accompanied with necessary freedom of action and belief. Freedom is actually bestowed upon mankind by God Himself and it will be totally wrong to maintain it as a modern achievement that came after western, or any other enlightenment. It is not that a human or a group of them or any constitution or charter can truly give or grant freedom. Most important of all this is freedom of Religion. There is no compulsion in Religion, 2: 256. The early Muslims remained steadfast to this principle in all of their Ghazvat and they granted freedom of religious belief to their subjects. Religious sites and houses of worship were safeguarded against any harm. Islam and religious freedom are not put together. The following article will examine the Issue of Freedom of Religion in Islam and will try to remove misunderstandings regarding the issue.An Empirical Investigation of the Association Between Creative Advertising and Advertising Effectiveness in Pakistan
The importance of creativity in advertising as one of the primary factor for advertising effectiveness has been much advocated by advertising professionals and academicians particularly in a cluttered media. Industry experts argue that advertisements have to be more creative to break through the greater media clutter and develop an impression for the brand. This study examines the potential effectiveness of award- winning television advertisements in Pakistan in both single and three advertising exposures. Both creative and control advertisements were embedded in a television program which were shown to two separate groups of research subjects with single and three advertising exposures respectively. After watching the advertisements, Subjects’ tapped their responses about brand and advertisement recall, attitude and lastly purchase intent. Contrary to expectations, the finding of this study in single exposure does not verify the superior performance of creative advertising in terms of recall, brand and advertisement attitude and purchase intent. However, in three exposures, creative advertisements developed significantly more favorable brand and advertisement attitude and greater unaided brand recall than control advertisements. Creative advertisements developed greater mean purchase intent for the advertised brands than control group of advertisements; however, it just slipped from attaining significance. Being an optimum and more mature response of research participants in three exposures as compared to single exposure, the results of this study in three exposures conclude that creative advertisements are really more effective than conventional advertisements and bestow value to the advertised brands.Journals by Discipline
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