Impact of Marketing Leadership Effectiveness on Change Management in Manufacturing Sector of Pakistan

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Bibliographic Information
Journal NUML International Journal of Business and Management
Title Impact of Marketing Leadership Effectiveness on Change Management in Manufacturing Sector of Pakistan
Author(s) Malik, Fozia, Sania Sarfraz, Madeeha Seemal
Volume 16
Issue 1
Year 2021
Pages 53-69
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Keywords Change Management, Marketing Leadership Effectiveness, Business Intelligence, Spiritual Intelligence, Emotional Intelligence, Political Intelligence
Chicago 16th Malik, Fozia, Sania Sarfraz, Madeeha Seemal. "Impact of Marketing Leadership Effectiveness on Change Management in Manufacturing Sector of Pakistan." NUML International Journal of Business and Management 16, no. 1 (2021).
APA 6th Malik, F., Sarfraz, S., Seemal, M. (2021). Impact of Marketing Leadership Effectiveness on Change Management in Manufacturing Sector of Pakistan. NUML International Journal of Business and Management, 16(1).
MHRA Malik, Fozia, Sania Sarfraz, Madeeha Seemal. 2021. 'Impact of Marketing Leadership Effectiveness on Change Management in Manufacturing Sector of Pakistan', NUML International Journal of Business and Management, 16.
MLA Malik, Fozia, Sania Sarfraz, Madeeha Seemal. "Impact of Marketing Leadership Effectiveness on Change Management in Manufacturing Sector of Pakistan." NUML International Journal of Business and Management 16.1 (2021). Print.
Harvard MALIK, F., SARFRAZ, S., SEEMAL, M. 2021. Impact of Marketing Leadership Effectiveness on Change Management in Manufacturing Sector of Pakistan. NUML International Journal of Business and Management, 16.

Abstract

The major theme of this paper is exploration of new dimensions of marketing leadership effectiveness. These dimensions are discussed in theoretical perspective but the main contribution of this research is their empirical testing. The four intellects namely business, spiritual, emotional as well as political intelligence of marketing leaders are taken for measuring marketing leadership effectiveness and their impact on change management is analysed. The data was collected from manufacturing sector of Pakistan from the marketing leaders who are involved in the process of change management through purposive sampling technique. The sample size for current study was 200. Reliability of items is checked through Cronbach’s Alpha test. Results of correlation and regression analysis of study found positive and it is concluded that four selected intellects can act as measures of marketing leadership effectiveness which help in managing change successfully in organizations. This research has significant implications for industry experts as they can judge the ability of marketing managers while assigning them leadership role after measuring the four intellects as proposed in this research. For academia point of view, researchers who are interested to measure marketing leadership effectiveness can gain insight from present research.

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