Efforts to Improve the Creative Economy During the Covid-19 Pandemic in Asean Countries

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Bibliographic Information
Journal Journal of Asian Multicultural Research for Economy and Management Study
Title Efforts to Improve the Creative Economy During the Covid-19 Pandemic in Asean Countries
Author(s) Palla, Jovin, Kainoa Strickler
Volume 2
Issue 1
Year 2021
Pages 49-53
DOI 10.47616/jamrems.v2i1.105
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Keywords Creative Economy, Covid-19 Pandemic, Cooperation
Chicago 16th Palla, Jovin, Kainoa Strickler. "Efforts to Improve the Creative Economy During the Covid-19 Pandemic in Asean Countries." Journal of Asian Multicultural Research for Economy and Management Study 2, no. 1 (2021).
APA 6th Palla, J., Strickler, K. (2021). Efforts to Improve the Creative Economy During the Covid-19 Pandemic in Asean Countries. Journal of Asian Multicultural Research for Economy and Management Study, 2(1).
MHRA Palla, Jovin, Kainoa Strickler. 2021. 'Efforts to Improve the Creative Economy During the Covid-19 Pandemic in Asean Countries', Journal of Asian Multicultural Research for Economy and Management Study, 2.
MLA Palla, Jovin, Kainoa Strickler. "Efforts to Improve the Creative Economy During the Covid-19 Pandemic in Asean Countries." Journal of Asian Multicultural Research for Economy and Management Study 2.1 (2021). Print.
Harvard PALLA, J., STRICKLER, K. 2021. Efforts to Improve the Creative Economy During the Covid-19 Pandemic in Asean Countries. Journal of Asian Multicultural Research for Economy and Management Study, 2.

Abstract

Increasing the creative economy during the pandemic is very urgent, as an effort to stabilize the economy in ASEAN. The character of the creative economy is characterized by economic activities that are based on the exploration and exploitation of creative ideas that have high selling value. All tourism ministers from ASEAN countries to strengthen tourism cooperation, one of the economic sectors hardest hit in the pandemic. Intelligent marketing is needed in order to know the strengths of our competitors and market tastes, because in the era of globalization, war is actually a war in the economic field and the creative economy is the main weapon. Strong cooperation in efforts to jointly handle the impact of COVID-19 in the tourism sector in the ASEAN region. All ASEAN members to jointly enhance cooperation not only in dealing with pandemic problems but also in terms of developing the creative economy.

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