Development of Micro, Small and Medium Enterprises (Msmes) Based on Creative Economy (Ekraf) and Gig Economy in Gorontalo Regency

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Bibliographic Information
Journal Journal of Asian Multicultural Research for Economy and Management Study
Title Development of Micro, Small and Medium Enterprises (Msmes) Based on Creative Economy (Ekraf) and Gig Economy in Gorontalo Regency
Author(s) Lantowa, Felmi D., Joice Machmud
Volume 1
Issue 2
Year 2020
Pages 43-53
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URL Link
Keywords Msme, Creative Economy, Gig Economy
Chicago 16th Lantowa, Felmi D., Joice Machmud. "Development of Micro, Small and Medium Enterprises (Msmes) Based on Creative Economy (Ekraf) and Gig Economy in Gorontalo Regency." Journal of Asian Multicultural Research for Economy and Management Study 1, no. 2 (2020).
APA 6th Lantowa, F. D., Machmud, J. (2020). Development of Micro, Small and Medium Enterprises (Msmes) Based on Creative Economy (Ekraf) and Gig Economy in Gorontalo Regency. Journal of Asian Multicultural Research for Economy and Management Study, 1(2).
MHRA Lantowa, Felmi D., Joice Machmud. 2020. 'Development of Micro, Small and Medium Enterprises (Msmes) Based on Creative Economy (Ekraf) and Gig Economy in Gorontalo Regency', Journal of Asian Multicultural Research for Economy and Management Study, 1.
MLA Lantowa, Felmi D., Joice Machmud. "Development of Micro, Small and Medium Enterprises (Msmes) Based on Creative Economy (Ekraf) and Gig Economy in Gorontalo Regency." Journal of Asian Multicultural Research for Economy and Management Study 1.2 (2020). Print.
Harvard LANTOWA, F. D., MACHMUD, J. 2020. Development of Micro, Small and Medium Enterprises (Msmes) Based on Creative Economy (Ekraf) and Gig Economy in Gorontalo Regency. Journal of Asian Multicultural Research for Economy and Management Study, 1.

Abstract

The purpose of this study is to determine the development of MSMEs in Gorontalo Regency and to provide new innovations in the development of MSMEs based on Creative Economy (Ekraf) and Gig economy in Gorontalo Regency. This study uses a descriptive qualitative approach, which describes and describes facts according to the phenomenon of how development is seen from the strengths, weaknesses, threats and opportunities (SWOT analysis) with the aim of providing an Creative Economy-based MSME development strategy and the Gig economy in Gorontalo Regency. Data collection was carried out through observation, interviews and documentation about the strengths, weaknesses, opportunities, and threats of MSMEs against informants from three business fields, namely the Food Business Sector (dodol processed food), clothing (Sulaman Karawo) and handicrafts spread across three existing sub-districts in Gorontalo Regency. The results showed that the creative economy-based and gig economy-based MSMEs in Gorontalo Regency have not been fully implemented by MSME actors because they have limited capabilities and experience problems in their business development, this is due to several problems faced such as limited capital, raw materials and the use of simple production equipment, limited marketing media due to the absence of a MSME center, the types of products offered, quite a lot of transaction costs, less skilled labor, and product copyright registration problems for that from the results of the SWOT analysis of the diversification strategy at a more precise value to be applied, because it is considered more appropriate to the current conditions in Gorontalo Regency. In addition, the use of the gig economy is a part-time worker who is competent and innovative for MSMEs that are progressing and ready to compete.

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