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شیخ محمد اسما عیل

شیخ محمد اسماعیل
دوسرا حادثہ شیخ محمد اسماعیل صاحب صدر مسلم لیگ کی وفات کا ہے، وہ ملک و ملت کے پرانے خدمت گزار تھے، ایک زمانہ میں کانگریسی تھے، پھر مسلم لیگ میں شامل ہوگئے تھے، جنوبی ہند کی سیاست میں ان کو نمایاں مقام حاصل تھا، یہ انہی کی شخصیت تھی کہ ملک کی تقسیم کے بعد جب ہندوستان میں لیگ کی کوئی گنجائش نہیں رہ گئی تھی جنوبی ہند میں اس کو دوبارہ زندہ کیا، پھر ملک کے مختلف حصوں میں اسکو پھیلا دیا، مگر اسکو فرقہ پروری سے اتنا دور رکھا اور ملکی حالات سے اتنا ہم آہنگ کردیا کہ اسکے مخالفین کو بھی گرفت کا موقع نہ مل سکا اور کانگریسی حکومتوں تک کو اس سے معاملت کرنا پڑی، اب ملت کے ایسے بڑی غم گسار مشکل سے پیدا ہوں گے، اﷲ تعالیٰ ان کی مغفرت فرمائے۔
(شاہ معین الدین ندوی، اپریل ۱۹۷۲ء)

The Impact of the Prophetic Sunnah on Character Building of an Individual Person

Character building of a person is very necessary to make any society better, healthier and superior as the construction of society depends upon the people's character building. A number of crime cases are evident that the character of most people is already in alarming phase. However family members, society, Islamic schools mad?ris, universities, and cultural activities can play vital role in character building. Improvement in our current situation as well as development of our future depends upon the building of people character. This study aims to highlight the impact of the Prophetic Sunnah and to show its effective role in building the character of a person individual through the selection of practical models of the true Sunnah, for example, showing great care for all aspects of human such as materialistic, mental and spiritual aspects. If we really want to improve our society or turn it to perfection, people will have to focus on character building, particularly on people's moral, spiritual and social character so that society can present the real portrait of peace and prosperity. This study concluded that the Prophetic Sunnah is rich in the educational principles which preceded the contemporary research and theories, making it first reference as a basic requirement.

Impact of Drug Advertising on Brand Equity: Evidence from an Emerging Market

Pharmaceutical industry has experienced tremendous growth and increased drug brand competition in recent years. Drug brand advertising is an imperative and key marketing tool used for the success of drug brands. Recent trend of increased use of drug advertising to build drug brands has received considerable attention of practitioners, academics and regulatory authorities. Therefore, investigation of the impact of drug advertising on brand equity has become a critical concern. While the impact of advertising on brand equity has been explored in few consumer goods sectors, the concept of brand equity is relatively less explored for drug brands. Using physicians and consumers’ sub-samples, this study objective is therefore to employ both quantitative (questionnaire) and qualitative (interview) research designs and methodology to examine the link between drug advertising and drug brand equity dimensions and overall brand equity. Results from structural equation modeling of questionnaire and thematic analyses of interview data reveal a positive and significant impact of drug advertising on drug brand equity dimensions and overall brand equity.Brand equity dimensions exhibit partial mediation for consumers’ sub-sample and full mediation for physicians’ sub-sample. Drug brand equity is achieved if drug advertising successfully targets brand awareness, perceived quality and loyalty. Drug advertising appears to influence brand awareness that leads to perceived brand quality and drug brand loyalty, ultimately impacting the overall drug brand equity. Results in the study indicate significant differences across demographic and drug brand categories. Taken together, outcome in the study suggest key role of drug brand advertising in building drug brand equity. Theoretically, the study contributes by highlighting the mediating role of brand equity dimensions in influencing drug brand equity. The study also has important implications for practitioners in devising their advertising strategies for various drug brand categories, and for regulators in providing useful insights in further strengthening of future drug brand regulation
Asian Research Index Whatsapp Chanel
Asian Research Index Whatsapp Chanel

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