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بہت ہی میٹھی ہیں پیارے رسولؐ کی باتیں

بہت ہی میٹھی ہیں پیارے رسولؐ کی باتیں
سو آؤ کرتے ہیں اپنے رسولؐ کی باتیں

خدا کرے کہ یونہی عمر اپنی کٹ جائے
کبھی خدا کی تو گاہے رسولؐ کی باتیں

ہر ایک شے پہ مقدم نبیؐ کا فرمایا
ہر ایک بات سے آگے رسولؐ کی باتیں

سو سیدھی سچی ضمانت ہیں کامیابی کی
ہمارے حق میں ہمارے رسولؐ کی باتیں

زمانہ اُس کو خس و خاک میں بدلتا ہے
ہوا میں جو بھی اُڑائے رسولؐ کی باتیں

جو دین سیکھنا چاہے خلوصِ نیت سے
وُہ عائشہؓ سے تو پوچھے رسولؐ کی باتیں

زمانہ یوں ہی تو روشن خیال ہوتا ہے
کہ لو دکھاتی ہیں سچے رسولؐ کی باتیں

خدا بھی اُس کو یقیناََ بُھلائے گا عابدؔ
وُہ شخص جو کہ بھلائے رسولؐ کی باتیں

MACRO APPROACH IN NATIONAL EDUCATION SYSTEM

Macro approach in the national education is both organization empowering and education process. Education excuting organization has coverage and autonomous that it can accommodate society need in every situation. The education process is carried out openly to inlarge inputs from society. The education process is carried out by instilling a sense of excellence to face global challenges, while at the same time trying to make educational institutions the center of civilization. All that requires educational innovation that focuses on curriculum renewal, teaching materials, evaluation systems, building repairs and construction, etc. Teachers as education personnel have a central role in administering an education system. By becoming a teacher, someone expects to be able to obtain adequate compensation for the necessities of life. In motivation theory, the provision of appropriate rewards and punishments, can affect the performance and quality of work.

The Dilemma of Business Resilience and Crm Effectiveness in Tourism Industry of Pakistan

Tourism and travel sector of Pakistan is facing a crisis situation for the last many years. In this context, where the macro-environment remains unstable, and very dynamic, it is important for organizations involved in this sector to develop self-sustainability and organizational resilience. The aim of the study is to find out what factors can make this sector more resilient and sustainably profitable in the future. For this purpose, a sample of 390 responses is collected through questionnaire, to test the conceptual model to fully understand the dynamics of this crucial service sector specifically in the context of China Pakistan Economic Corridor (CPEC) challenges. The responses are then tested through Structural Equation Modeling (SEM) technique using AMOS. Mediation effects of business resilience and customer relationship management effectiveness are analyzed, and from results it is found that these two variables positively and significantly mediate the relationships between learning orientation, market orientation, business performance and innovation. The moderation effect of market turbulence, technological turbulence and competitive intensity is also tested. It is observed that, technological turbulence and competitive intensity weakens (strengthen) the relation of CRMe’ with business innovation and business performance as moderators, while market turbulence strengthens (weakens) the said relation. It suggests that organizations working in tourism sector in Pakistan must focus on learning and market orientation to become more resilient for upcoming challenges so that they can reap the benefits of customer relationship management in a better way to innovate and perform better.
Asian Research Index Whatsapp Chanel
Asian Research Index Whatsapp Chanel

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